Senior Performance Marketing & Media Buying Specialist. I run paid media and measure it against one thing: the revenue target.
6+ years and $2M+ in media on Meta, Snapchat, TikTok and Google, for e-commerce, digital-product and lead-gen businesses across KSA, the GCC and Egypt. Case-study figures come from the ad platforms and store dashboards shown in the screenshots. Client names are removed.
Budget grows only after the step before it holds. The cases below show each step in practice.
Read the account against the store backend. Find where platform numbers and real orders disagree.
Found that a 0.12% site CVR, not ad spend, was the real limit.GTM, GA4, pixels and Conversions API, with UTMs on every channel and creator link.
Unified attribution across 4 data sources before scaling.Separate prospecting, lookalike and retargeting audiences with buyers excluded, so ad sets stop competing.
Snapchat 1.88x → 3.34x after restructuring.Saudi-dialect hooks built on real customer objections. One creator per ad set, losers cut within days.
33 creators tested as ad inventory in one month.Raise budget only on audiences and messages that beat the control. Report against the business target, not platform ROAS.
$66.2K in one month at 4.49x, 251% of target.Online English courses for Saudi families and adults, sold through a web checkout. September stacked two seasons: back-to-school and Saudi National Day 96. Revenue target for the month: SAR 444,000.
Window: 28 Aug – 30 Sep 2026
Bars are drawn to scale from 0 to 8.6x. In September the best Snapchat campaigns ran at 9.5x and the best Meta campaigns at 5.4–5.8x.
74% of reported value came from one brand-protection campaign on 16% of spend. I reported it separately so management could see what Google actually acquired, and ran competitor search (2.2x) on a capped budget.
A Saudi perfume store. I rebuilt tracking from scratch (GTM, GA4, Snapchat and Meta pixels) before buying media, so every platform number could be checked against the store's own orders.
Window: 1 – 30 Sep 2026
Platform-attributed revenue, checked against the store's total. Snapchat brought the volume and one Instagram campaign brought the efficiency.
Performance agency, Egypt & KSA. Full-funnel paid media for e-commerce, B2B software and pharma accounts. Rebuilt Search and PMax, unified tracking across 4 data sources, and traced a store's growth limit to a 0.12% site CVR.
Remote media buying for Saudi e-commerce, education and B2B brands, including the EdTech and fragrance cases above and a B2B software client that closed $2.5M in deals from $400K in media.
Paid lead generation for the agency's own sales pipeline, plus an n8n automation that routed every new lead in real time. Ran Snapchat and TikTok for selected client accounts.
Fashion e-commerce. Led web, creative and warehouse teams through a full rebuild of messaging, page structure and checkout: EGP 16M+ in sales within 2 months, 8.5x ROAS.
Music and entertainment releases across Egypt and the GCC: 1B+ combined views for two releases in one month. Secured Meta verification for celebrity and brand accounts.
Meta · Snapchat · TikTok · Google · LinkedIn · X Ads / GTM · server-side tracking · GA4 · Pixel · CAPI / n8n · Zapier · Make / Salla · Zid · Shopify / Figma · CapCut
Open to full-time performance roles in KSA and the GCC, and to freelance media buying. I reply within one working day.
Zero to 6.4M views in 60 days across three regional accounts
Full ownership of a brand's own TikTok and Reels accounts for MENA, Saudi Arabia and the UAE, from zero followers: content plan, publishing, paid amplification and reporting.